Felipe Design

I design brand and product systems that scale.

I help teams turn visual inconsistency into clarity by aligning strategy, craft, and execution across identity, apparel, and digital experiences.

Branding and creative direction grounded in typography, structure, and taste.
No noise. No excess (unless requested).
Just intentional design.

Branding and creative direction grounded in typography, structure, and taste. No noise. No excess (unless requested). Just intentional design.

(Skills)

Branding

Building systems that stay consistent under pressure.

Logos, guidelines, and rules that actually get used.

(01)

Typography

Type selection, pairing, spacing, and hierarchy.

The difference between something feeling designed and feeling accidental.

(02)

Creative Direction

Making decisions early.

Protecting the work from dilution. Making sure teams are aligned with the main idea.

(03)

Art Direction

Shaping the visual language before anything gets made.

Probably my favorite part of design.

(04)

Web Design

Structure, flow, and readability.

Design that guides before it impresses.

(05)

Experiential

Large-scale graphics and environments.

Same discipline, bigger canvas.

(06)

(1)

Experience

Associate Creative Director

RAB2B

Leding multidisciplinary teams across branding, web, print, and large-scale environments. Work centered on structure, typography, and clarity for B2B and B2C brands.

2010-Today

Associate Creative Director

RAB2B

Leding multidisciplinary teams across branding, web, print, and large-scale environments. Work centered on structure, typography, and clarity for B2B and B2C brands.

Associate Creative Director

Leding multidisciplinary teams across branding, web, print, and large-scale environments. Work centered on structure, typography, and clarity for B2B and B2C brands.

Graphic Designer → Senior Designer

Various

Built a foundation in typography, layout, and visual systems. Learned the craft by doing the work, refining the details, and understanding how design lives beyond the file.

Early Career

Graphic Designer → Senior Designer

Various

Built a foundation in typography, layout, and visual systems. Learned the craft by doing the work, refining the details, and understanding how design lives beyond the file.

Graphic Designer → Senior Designer

Built a foundation in typography, layout, and visual systems. Learned the craft by doing the work, refining the details, and understanding how design lives beyond the file.